Three Essential Solutions for Your E-Commerce Marketing Stack

Determining which technology pieces matter to your marketing team can be a daunting task. There are thousands of solutions on the market today. To rise above the noise, you want to make sure you have tools in place that help you successfully navigate omnichannel shopping behaviors, meet customers where they are and deliver a wonderful […]

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Discover the Missing Apps in Your Work Life [Quiz]

Work never stops in today’s fast-paced workplace, and teams need to be flexible and highly coordinated to succeed. Advances in technology mean we’re no longer constrained to our desks, or even our offices. With mobile devices and the flexibility offered by the cloud, it’s easier than ever to stay productive, wherever we are. Moreover, modern […]

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#SocialSkim: Facebook Bets Big on Original Shows, Instagram as New LinkedIn: 12 Stories This Week

In this week’s ‘Skim: Facebook employs a Netflix strategy for original video programming, takes on Twitch and e-sports with massive new deal; Instagram is reportedly more important than LinkedIn for young professionals to evaluate workplace culture; Snapchat introduces Custom Stories perfect for branded events; Facebook tests food delivery feature, rolls out personal fundraising feature to […]

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Three Steps to Designing a Customer-Centric Organization

Today, marketing professionals are under a ton of pressure to understand and improve customer experience. Brands and marketers alike realize that paying attention to what you say in your ads, marketing collateral, and social media campaigns is no longer enough: You also need to deliver experiences that people want… But how? When companies consider design […]

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#SocialSkim: Twitter’s Livestream News and Live Shows, YouTube’s New Design: 10 Stories This Week

This week’s ‘Skim sees Facebook and Twitter dominating the social media conversation. Twitter took to its first NewFronts to showcase its plans to live-stream 24/7 and woo advertisers; YouTube previewed its new facelift; Facebook is testing QR codes for in-store rewards redemption, launches Instant Games on Messenger; Google+ introduced searchable topics and themes. Also: learn […]

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Multicultural Millennials: Who They Are and What They’re Doing [Infographic]

America’s population makeup is continually evolving, and today 42% of Millennials are people of African-American, Asian-American, and Hispanic heritage, says an infographic by Push Consulting & Marketing. What does that mean for brands? It’s important for marketers to know their customers, so if you’re targeting a younger demographic with your marketing, you’ll want to know […]

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