Is Brand Loyalty Dead? [Infographic]

In the first half of the twentieth century, a superior product was enough for consumers claim loyalty to a brand. Today, markters know it’s not that easy. With more choice, a saturation of promotional material, and high customer expectations, creating—and maintaining—brand loyalty is a much taller order. Does that mean brand loyalty is dead? Well, […]

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Five Ways Your Own Employees Can Boost Your Marketing Content

Imagine you just invested a lot of time and resources in your next content masterpiece. You did third-party research, interviewed industry experts, carefully crafted the copy with your target persona in mind, and pulled out all the stops to design a visually compelling piece. You then released it into the wild through all your Web […]

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The Qualities of an Effective CMO

Senior marketers say the most important quality/ability of a successful CMO is to be the voice of the customer at the leadership table, according to recent research from The CMO Survey. The report was based on data from a survey conducted in July and August 2017 among 349 senior marketers (92% VP-level or higher) in […]

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16 Ways B2B Websites Can Optimize Conversion Rates [Infographic]

Conversion rate optimization (CRO) refers to improving the likelihood that a user will complete a defined goal on your website—anything from buying a product, requesting a quote, or downloading a whitepaper. As vital as CRO is, it’s often easier to focus more on driving traffic than conversions. But there are aspects of B2B websites that […]

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Four Effective Ways to Market to Millennials

Ah, the elusive and lucrative Millennial market. Such a tempting conquest, yet so frustrating to conquer. Connecting with this demographic is not easy. As the first digitally native generation, Millennials have been raised on technology and live and die by social media and their smartphones. As for engaging with brands, they generally have a sharper […]

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#SocialSkim: Facebook Messenger Upgraded for Business, a Big Blow to Snapchat: 10 Stories This Week

In this week’s ‘Skim: Facebook unleashes Messenger 2.1 with all-new business-friendly features, and it’s reportedly working on a revolutionary futuristic video-chat device; Snapchat is dealt new blow with stock market rejection, and it joins fight against terror and extremism; Pinterest homes in on search with new selling focus; Facebook’s big algorithm change will make you […]

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Four Reasons Your Business Should Be on Instagram [Infographic]

People remember 80% of what they see, 20% of what they read, and 10% of what they hear, according to an infographic by Instagram service provider Gramlike. So it’s no wonder than Instagram is a popular social media platform, and not just for consumers but for brands as well. With 90% of Interbrand’s “Top 100 […]

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Market Intelligence

Definition: A Market Intelligence system focuses on the systematic collection and processing of information from all the relevant sources to ascertain the changing trends in the marketing environment. In simple words, the marketer gathers data from all the available sources and process these into meaningful information that can be used to make critical business decisions. In order to […]

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