10 Website Go-Live Tips to Ensure a Smooth Launch

Congratulations! Your hard work has finally come to fruition in the form of a beautiful, functional, intelligent new website. You and your development team have dotted all the i’s and crossed all the t’s to ensure your site is perfect. Now it’s finally time for launch! At this point, though you’re 99% of the way […]

Read more

The Merging of Marketing and Human Resources [Infographic]

We all know about the importance of aligning marketing and sales teams, but here’s a new one for you: What about marketing and HR? You read that right. Digital marketing agency Mabbly created an infographic that explains why this partnership is natural. The gist is that marketers are selling a brand, so marketers who are happier […]

Read more

How a Blog Can Help You Build a Personal Brand Online

Whether you own a company, work in one, or work alone as a freelancer, personal branding is important because it leads to more contacts, more clients, better recognition, and a better job. It is especially important online, where everyone has an opportunity to shine and be seen as an expert. What is personal branding? Personal […]

Read more

#SocialSkim: Snap’s College Play, Facebook’s Tinder Test, LinkedIn’s ProFinder: 11 Stories This Week

In this week’s ‘Skim: Snapchat courts college audiences with new Publisher Stories; Facebook tests a platonic Tinder-like feature to get friends to meet up in real life, plans to spend $1B on original programming for “Watch”; Twitter’s account-sharing feature that’ll please your social media team; all about LinkedIn ProFinder; Facebook’s ad format for print catalog […]

Read more

What Makes a Great ‘About Us’ Page [Infographic]

All too often, the “About Us” page of a website is brushed aside, filled with a block of text about the company’s history, and left to grow stale. Big mistake. Because aside from representing your brand, the “About Us” page can also help drive customers to purchase, say the folks at Siege Media. They created […]

Read more

Five Habits of Highly Effective CGC Marketers

Who better to tell you how your business is doing than the people purchasing from you? Having a conversation with your customers has never been easier than it is today. Implementing a consumer-generated content (CGC) program can open a dialogue that connects you to customers—and customers to other customers—and gives you the power of conversation, […]

Read more
Page 3 of 1512345...10...Last »