Marketers’ Top SEO Priorities for 2018

Marketers say social media, on-site optimization, and content creation are their top search engine optimization (SEO) priorities this year, according to recent research from Clutch. The report was based on data from a survey of 303 marketing decision-makers who work for businesses in the United States. Some 20% of respondents say social media marketing is […]

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Stop Drowning in Metrics and Optimize KPIs That Move the Needle

There are countless ways for a baseball team to win a game. Maybe it ends up being a 1-to-0 duel between two ace starting pitchers. Or maybe it’s a high-scoring affair—a wild 10-to-7 game with plenty of home runs and questionable pitching performances—yielding a bounty of baseball statistics ranging from the traditional (batting average, strikeouts, […]

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#SocialSkim: Facebook’s Sweeping Algorithm Change; LinkedIn’s Repositioning: 11 Stories This Week

This week’s ‘Skim: why marketers and brands should beware of Facebook’s biggest algorithm change in years; LinkedIn fires up an unconventional ad campaign to get people thinking differently about the platform; Facebook unveils major new drive to compete with Amazon Echo devices and Google Home; America’s love-hate relationship with social networks, and which ones they […]

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How to Get More YouTube Subscribers [Infographic]

Companies have been working with influencers on marketing efforts and achieving good results, but what can marketers learn from influencers about growing brand fanbases? An infographic by Filmora explores techniques that some top YouTube stars use to grow their subscriber base, and marketers should listen up. According to Google, 60% of “YouTube subscribers would follow advice on what […]

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The Future of Email: Four Questions and Answers for 2018

Question 1: Email is always evolving. What major change or innovation will alter how we email in 2018? Better ways to deal with email chaos. Email is here to stay, and so is the way most people use it. Unfortunately, the average white-collar employee checks email about once every six minutes, and attention-switching resulting from […]

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Typography: Terminology You Should Know [Infographic]

Here’s an infographic for all the font geeks out there (or should that be “typeface geeks,” as we recently learned there’s a difference between fonts and typefaces?) Letters are more than just lines and dots, and this infographic by the team at graphics creation tool Visme explains just how personified letters are—at least in the case […]

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