Tips for Creating a Standout Logo [Infographic]

Creating a logo can be one of the most fun—and high-pressure—parts of launching or relaunching a brand. It’s the first thing people notice, and there’s no doubt that your brand will be judged by its logo. We recently explored the evolution of some of the best known logos in the world, and it’s interesting to […]

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#SocialSkim: Facebook Tests R

This week’s ‘Skim: Facebook tests a full-fledged résumé feature for users, also acquires popular feel-good social media app tbh; all you need to know about LinkedIn’s brand new mobile video ads; why you shouldn’t miss out on LinkedIn Website Demographics; Vine founder’s addictive new social trivia app that could skyrocket to the top of the […]

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Know Your Customers Better Than They Know Themselves: The Key to Customer Loyalty [Infographic]

Remember back when people—including some of us marketers—were concerned that abandoned cart emails might be too creepy or too reminiscent of “Big Brother” tactics? Hah! That seems laughable now, as brand-to-consumer communications have become ultra-targeted—and customers have even grown to expect that brands know their customers and send relevant communications. In fact, 79% of customers […]

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Valuable Employee-Recognition Tips [Infographic]

We posted recently about how happy marketers make better marketers, and we’ll riff a little more on that theme in today’s infographic by Cloud communication adviser GetVoIP. Employee recognition is crucial to keeping a happy team, no matter the industry you’re in. When 49% of employees report they are dissatisfied with the recognition they receive, managers […]

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Dark Data on Social Media: Insights That Shed Light on Your Business

Solving the problem of capturing and analyzing “dark data” is the business problem of the century, especially for CMOs who are increasingly accountable for generating revenue and improving business outcomes. What is dark data? It’s the unstructured data that’s all over social networks, and it’s full of valuable insights you can put to work to […]

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