16 Ways B2B Websites Can Optimize Conversion Rates [Infographic]

Conversion rate optimization (CRO) refers to improving the likelihood that a user will complete a defined goal on your website—anything from buying a product, requesting a quote, or downloading a whitepaper. As vital as CRO is, it’s often easier to focus more on driving traffic than conversions. But there are aspects of B2B websites that […]

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Four Effective Ways to Market to Millennials

Ah, the elusive and lucrative Millennial market. Such a tempting conquest, yet so frustrating to conquer. Connecting with this demographic is not easy. As the first digitally native generation, Millennials have been raised on technology and live and die by social media and their smartphones. As for engaging with brands, they generally have a sharper […]

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#SocialSkim: Facebook Messenger Upgraded for Business, a Big Blow to Snapchat: 10 Stories This Week

In this week’s ‘Skim: Facebook unleashes Messenger 2.1 with all-new business-friendly features, and it’s reportedly working on a revolutionary futuristic video-chat device; Snapchat is dealt new blow with stock market rejection, and it joins fight against terror and extremism; Pinterest homes in on search with new selling focus; Facebook’s big algorithm change will make you […]

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Four Reasons Your Business Should Be on Instagram [Infographic]

People remember 80% of what they see, 20% of what they read, and 10% of what they hear, according to an infographic by Instagram service provider Gramlike. So it’s no wonder than Instagram is a popular social media platform, and not just for consumers but for brands as well. With 90% of Interbrand’s “Top 100 […]

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Market Intelligence

Definition: A Market Intelligence system focuses on the systematic collection and processing of information from all the relevant sources to ascertain the changing trends in the marketing environment. In simple words, the marketer gathers data from all the available sources and process these into meaningful information that can be used to make critical business decisions. In order to […]

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#SocialSkim: LinkedIn’s New Website Demographics, WhatsApp’s Business Chat: 10 Stories This Week

In this week’s ‘Skim: LinkedIn’s powerful new insights tool that helps brands understand their website visitors; WhatsApp intensifies messaging wars with a rumored business chat app, reaches significant new milestone against Snapchat and readies for monetization; why Facebook’s new Groups for Pages could help your brand; consumers explain exactly what they want from chatbots; the […]

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The Only Checklist You Need for Really Good Email Design [Infographic]

What goes into making a really good email? The team at Campaign Monitor paired up with Really Good Emails and produced an infographic that answers the question. The checklist includes tips for how to write subject lines and preheader text, craft a good footer, and incorporate dynamic content and personalization. It also highlights the technical […]

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