How to Improve Email Open Rates [Infographic]

As marketers, we’re often looking at the result of our email campaigns: How much revenue did the email drive? But we can’t get to purchases without clicks, and we can’t get to clicks without opens. An infographic by email marketing company Campaigner can help. It offers tips on getting your emails opened. For multichannel retailers, […]

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Marketing Video: An Introduction to Inbound and Content Marketing

The marketing world has evolved dramatically. Nowadays, people search the Web for solutions; if your brand isn’t there to be found, you are missing a great opportunity to connect with potential customers. But having a website isn’t enough, you must create useful and educational content—including video—to attract, convert, and make the sale. Inbound marketing refers […]

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How to Apply Neuromarketing Principles to Improve Marketing Effectiveness (Part 2 of 2)

Neuromarketing, written by Patrick Renvoisé and Christophe Morin in 2002 and revised some 10 years ago, carries a message that will still come as a surprise to most marketers—in particular those who practice “me too” messaging or use buzzwords like “state-of-the-art,” or “empower” or “gamechanger” or “cutting-edge,” to name a few. After reading Neuromarketing, you […]

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Four Visual Neuromarketing Hacks to Boost Your Branding

Let’s start with a story. To analyze the effectiveness of its TV commercial storyboard, Makro, an international digital and in-store retailer, asked neuroscience research firm Neurensics to conduct an f-MRI study to determine people’s reactions. The experiments showed that the storyboard scored lower than average in effectiveness: “It activated more negative than positive emotions. In […]

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The Most Popular Social Network With Micro-Influencers

Online micro-influencers say Instagram is the best social network for reaching audiences and promoting branded content, according to recent research from Bloglovin’. The report was based on data from a survey of 2,500 members of Bloglovin’s community of verified micro-influencers in a range of consumer topic areas, including fashion, beauty, food, and travel. Most respondents […]

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