Marketing Video: An Introduction to Inbound and Content Marketing

The marketing world has evolved dramatically. Nowadays, people search the Web for solutions; if your brand isn’t there to be found, you are missing a great opportunity to connect with potential customers. But having a website isn’t enough, you must create useful and educational content—including video—to attract, convert, and make the sale. Inbound marketing refers […]

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How to Apply Neuromarketing Principles to Improve Marketing Effectiveness (Part 2 of 2)

Neuromarketing, written by Patrick Renvoisé and Christophe Morin in 2002 and revised some 10 years ago, carries a message that will still come as a surprise to most marketers—in particular those who practice “me too” messaging or use buzzwords like “state-of-the-art,” or “empower” or “gamechanger” or “cutting-edge,” to name a few. After reading Neuromarketing, you […]

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Four Visual Neuromarketing Hacks to Boost Your Branding

Let’s start with a story. To analyze the effectiveness of its TV commercial storyboard, Makro, an international digital and in-store retailer, asked neuroscience research firm Neurensics to conduct an f-MRI study to determine people’s reactions. The experiments showed that the storyboard scored lower than average in effectiveness: “It activated more negative than positive emotions. In […]

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The Most Popular Social Network With Micro-Influencers

Online micro-influencers say Instagram is the best social network for reaching audiences and promoting branded content, according to recent research from Bloglovin’. The report was based on data from a survey of 2,500 members of Bloglovin’s community of verified micro-influencers in a range of consumer topic areas, including fashion, beauty, food, and travel. Most respondents […]

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Agile Selling for the Real World [Infographic]

Agile is all the rage, and although we usually hear the “A” word in the context of marketing, Agile selling can have benefits as well. What is Agile selling, you ask? SAVO has created an infographic that answers that very question—and explains how Agile can help you manage the sales cycle. The idea behind Agile […]

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Burj Al Arab Jumeirah claims social media crown

The Burj Al Arab Jumeirah, the world’s most luxurious hotel, has taken the crown as the most followed hotel on Facebook and Instagram. The luxurious property – recognised as the World’s Leading Luxury Hotel by the World Travel Awards – has over 500,000 followers on both platforms. The iconic Burj Al Arab Jumeirah offers guests […]

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