The Job Benefits Employees Value Most

For employees, the most important job benefit is health, dental, and vision insurance, according to recent research from Fractl. The report was based on data from a survey of 2,000 adults. Respondents were given a list of 17 benefits and asked how heavily they would weigh each when deciding between a high-paying job and a […]

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Five Questions to Answer When Creating a Video Campaign

Video moves us. No other medium can elicit an emotional response quite like video. Consider iconic moments in sports, history, or even television. I still get chills watching “Miracle on Ice,” I feel heavyhearted reliving the Space Shuttle Challenger disaster, and I can always count on a good laugh from The Office. It’s no wonder […]

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How to Improve Email Open Rates [Infographic]

As marketers, we’re often looking at the result of our email campaigns: How much revenue did the email drive? But we can’t get to purchases without clicks, and we can’t get to clicks without opens. An infographic by email marketing company Campaigner can help. It offers tips on getting your emails opened. For multichannel retailers, […]

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How to Apply Neuromarketing Principles to Improve Marketing Effectiveness (Part 2 of 2)

Neuromarketing, written by Patrick Renvoisé and Christophe Morin in 2002 and revised some 10 years ago, carries a message that will still come as a surprise to most marketers—in particular those who practice “me too” messaging or use buzzwords like “state-of-the-art,” or “empower” or “gamechanger” or “cutting-edge,” to name a few. After reading Neuromarketing, you […]

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Four Visual Neuromarketing Hacks to Boost Your Branding

Let’s start with a story. To analyze the effectiveness of its TV commercial storyboard, Makro, an international digital and in-store retailer, asked neuroscience research firm Neurensics to conduct an f-MRI study to determine people’s reactions. The experiments showed that the storyboard scored lower than average in effectiveness: “It activated more negative than positive emotions. In […]

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The Most Popular Social Network With Micro-Influencers

Online micro-influencers say Instagram is the best social network for reaching audiences and promoting branded content, according to recent research from Bloglovin’. The report was based on data from a survey of 2,500 members of Bloglovin’s community of verified micro-influencers in a range of consumer topic areas, including fashion, beauty, food, and travel. Most respondents […]

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Agile Selling for the Real World [Infographic]

Agile is all the rage, and although we usually hear the “A” word in the context of marketing, Agile selling can have benefits as well. What is Agile selling, you ask? SAVO has created an infographic that answers that very question—and explains how Agile can help you manage the sales cycle. The idea behind Agile […]

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