Four Tips for Using Video Content in Social Media

Social media has transformed video. After losing its lead to text in the early days of the World Wide Web, video has made a huge comeback, in large part thanks to the implementation of video in social media and the formation of new video-based networks. Following the notion of “the medium is the message,” it’s […]

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#SocialSkim: New Algorithm Redefines Snapchat; Facebook’s Messenger Broadcast: 10 Stories This Week

This week’s ‘Skim: why Snapchat’s new algorithm is unique and what it means for users; Facebook preps Messenger Broadcast for business communication; Twitter tests a bookmarking feature; YouTube gets more social with its own version of Snapchat Stories, also faces advertiser exodus because of children’s-content complaints; Tumblr’s CEO is stepping aside after 10 years on […]

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Nine Ways to Crush Your Sales Goals in 2018 [Infographic]

Ready to head into 2018 with a lead-closing mentality? An infographic by the RAIN Group Center for Sales Training offers nine tips to find your selling superpower. The tips include the following: • Grow your accounts: “Selling to existing accounts is one of the biggest untapped opportunities for sales growth,” the graphic says; only 38% of […]

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Six B2B Sales Tools to Help You Finish the Year Strong

With the year quickly coming to a close, many companies are looking for ways to ramp up their sales efforts to hit or exceed their projected numbers for the year. December can often be a slow time for sales, however, because most business-to-business (B2B) companies don’t understand how to prioritize their team’s actions, and how […]

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Black Friday Trends Around the World [Infographic]

Black Friday has grown from marketing jargon to a national—and now international—phenomenon. In the US, most adults plan to spend money on Black Friday this year and an estimated $682 billion will be spent on that day. Those statistics come from mail management company Citipost Mail, according to an infographic the team there compiled with facts about […]

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Master Your Holiday Email Marketing Campaigns With These Eight Tips

Halloween is in the rear-view mirror, and Thanksgiving is just ahead. It’s official: The holiday season, for brands both online and off, is off and running. It’s a high-risk, high-reward period, and standing out from the competition may be the difference between financial success and failure for the year. For many organizations, that means getting […]

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#SocialSkim: Facebook’s Yelp-Killer Events App; Snapchat’s Coming Algorithm: 10 Stories This Week

This week’s Skim: Facebook’s new standalone app wraps Yelp, Foursquare, and Facebook Events into one; Snapchat’s massive redesign and upcoming algorithm; LinkedIn streamlines Lead Gen Forms for messages; Amazon courts Instagram and Twitter influencers with a commission program; the social app that was just bought by a Chinese startup for nearly $1 billion; why Pinterest […]

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