2018 Digital Marketing Plans: Budget and Tactic Trends

Most firms (93%) expect to increase their spend on digital marketing in 2018, according to recent research from Ascend2. The report was based on data from a survey conducted in December 2017 among 217 marketing influencers (43% work for B2B firms, 35% for B2C firms, and 22% for hybrid firms). Some 52% of respondents said […]

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Do More Working Hours Equal a Healthier Economy? [Infographic]

The next time your boss asks you to work late, show her this: an infographic by CRM review site GetCRM that illustrates working hours versus productivity for various countries. The correlation is pretty clear: The greater the hours worked per week, on average, the lower the productivity (calculated as follows: GDP per capita (total output […]

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How Brands Can Tackle Livestreaming Video Challenges

We’re all live broadcasters now. With the advent of Twitter’s Periscope, Instagram Stories, and Facebook Live, everyone can stream what they’re doing—inane or otherwise—and beam it across their social networks. Live video is a game-changer for social users, and, as is often the case, it’s becoming a game changer for brands. Companies haven’t dived in […]

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101 Fascinating Facts About Domain Names [Infographic]

“Domain names play a crucial role in branding and SEO of a website,” begins an infographic by review site Website Builder. So it’s important to think about your business’s website domains carefully, understand how they work, and know your resources for purchasing and maintaining them. The infographic explains all that and more about domains, from […]

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Traditions Invented by Businesses to Make Money [Infographic]

From Father’s Day to Black Friday, the year is full of holidays and traditions that we indulge in—not because of religious reasons that date back hundreds of years, but because of marketers who convinced us to celebrate them. Perhaps one of the most well known is diamond engagement rings, a “tradition” started by De Beers, […]

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Three Ways to Turn Your YouTube Subscribers Into Customers

Video plays an important role in driving consumers’ purchase decisions: 79% of consumers say they would be willing to spend more money on a product after they watch a social media influencer’s video about it, gen.video has found. So using your YouTube channel could be a perfect option for you to drive sales. At the […]

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The Five Most Shared GIFs of 2017

The most shared GIFs of 2017 were of a man blinking and a baby crying, according to recent research from Tenor. The report was based on 2017 data from Tenor’s GIF-sharing platform, which handles more than 9 billion searches per month. The researchers excluded GIFs that are perennially popular (e.g., “happy birthday”). A “yay” GIF […]

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