The Merging of Marketing and Human Resources [Infographic]

We all know about the importance of aligning marketing and sales teams, but here’s a new one for you: What about marketing and HR? You read that right. Digital marketing agency Mabbly created an infographic that explains why this partnership is natural. The gist is that marketers are selling a brand, so marketers who are happier […]

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How a Blog Can Help You Build a Personal Brand Online

Whether you own a company, work in one, or work alone as a freelancer, personal branding is important because it leads to more contacts, more clients, better recognition, and a better job. It is especially important online, where everyone has an opportunity to shine and be seen as an expert. What is personal branding? Personal […]

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#SocialSkim: Snap’s College Play, Facebook’s Tinder Test, LinkedIn’s ProFinder: 11 Stories This Week

In this week’s ‘Skim: Snapchat courts college audiences with new Publisher Stories; Facebook tests a platonic Tinder-like feature to get friends to meet up in real life, plans to spend $1B on original programming for “Watch”; Twitter’s account-sharing feature that’ll please your social media team; all about LinkedIn ProFinder; Facebook’s ad format for print catalog […]

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What Makes a Great ‘About Us’ Page [Infographic]

All too often, the “About Us” page of a website is brushed aside, filled with a block of text about the company’s history, and left to grow stale. Big mistake. Because aside from representing your brand, the “About Us” page can also help drive customers to purchase, say the folks at Siege Media. They created […]

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Five Habits of Highly Effective CGC Marketers

Who better to tell you how your business is doing than the people purchasing from you? Having a conversation with your customers has never been easier than it is today. Implementing a consumer-generated content (CGC) program can open a dialogue that connects you to customers—and customers to other customers—and gives you the power of conversation, […]

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Is Brand Loyalty Dead? [Infographic]

In the first half of the twentieth century, a superior product was enough for consumers claim loyalty to a brand. Today, markters know it’s not that easy. With more choice, a saturation of promotional material, and high customer expectations, creating—and maintaining—brand loyalty is a much taller order. Does that mean brand loyalty is dead? Well, […]

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Five Ways Your Own Employees Can Boost Your Marketing Content

Imagine you just invested a lot of time and resources in your next content masterpiece. You did third-party research, interviewed industry experts, carefully crafted the copy with your target persona in mind, and pulled out all the stops to design a visually compelling piece. You then released it into the wild through all your Web […]

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The Qualities of an Effective CMO

Senior marketers say the most important quality/ability of a successful CMO is to be the voice of the customer at the leadership table, according to recent research from The CMO Survey. The report was based on data from a survey conducted in July and August 2017 among 349 senior marketers (92% VP-level or higher) in […]

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